#findmike A more modest success in terms of Twitter mentions, Find Mike was launched to help schizophrenic Jonny Benjamin
The 'No Make-Up Selfie', 'Necknominate', 'Movember', 'Dry January' and most recently 'The Ice-Bucket Challenge'. These viral charity awareness schemes are, as Arielle Pardes perfectly observed, 'narcissism masked as altruism' and I for one am not falling for it.
Ever since getting my iPhone and experimenting with apps like Snapchat and Instagram, I found myself taking more selfies and viewing myself in this way more regularly. It made me really look at myself and assess the aspects of my face and, in time, I realised that I actually really like the way that I look not just in the strategically angled and well lit photos that we take of ourselves.
Are we truly to believe that the world's women can't be beautiful without resorting to a bit of slap? Our continued existence and propensity for procreation suggests otherwise.
It seems that the millennial generation has become not only social media generation but also the generation of viral online nominating. The hashtag, bold typed nominations are not an unusual sight anymore on Facebook and Twitter as it takes the place of the nineties babies' chain letter.
Considering how many of us look in the mirror first thing in the morning, the thought of sharing our image on Facebook among 1.11billion users is probably a daunting prospect. So it's arguably a masterstroke that in a world obsessed with body perfection a charitable cause rallied tens of thousands of women into revealing their bare faces on social networking sites such as Facebook and Twitter...
Since the dawn of social media, citizens of the social space have been exposed to an ever-increasing number of causes and movements. This in turn has helped to propagate the notion of 'slacktivism', the perception - arguably the delusion - that you can effect change without really doing anything at all.
Luisa Zissman has finally joined the likes of Helen Flanagan and Michelle Keegan as one of the celebs to share a #NoMakeUpSelfie
In a world where everyone is so busy and constantly on the go, it's very rare that we get to stop and think about the things that are important to us. Last week, it was refreshing to see a campaign which cut through the noise and saw people come together to take action for a very worthy cause.
Tell me I'm overreacting if you want, but I'm not a fan of any trend that makes people feel worse about their body image, no matter how much money it raises. Let's stop selling out our sisters and disregarding their thoughts and feelings, and instead start doing something productive to raise awareness.