As we now know, the #nomakeupselfie originally started in solidarity to actress Kim Novak who was shamed by commentators for her looks. Entirely separate from cancer and from charity, it remained a brazen, slightly chipped middle finger to our image obsessed world.
A victim of a vicious nightclub attack has used the #nomakeupselfie trend to raise thousands of pounds for a rape crisis
What do you think the opposite sex finds attractive in you? If you're a guy, do you think that women prefer bulging muscles and washboard abs? Or, if you're a woman, maybe you think men prefer skinny girls, like the ones we see on the catwalk? If so, you're likely mistaken.
Today, we're leading with Aaron Eccles, head of social media of Cancer Research and how they turned around a meme that wasn't even theirs and have raised £8m so far off the back of it. We've then got comedy legend Ruby Wax with a fantastic post on how to use mindfulness as an internal weathervane to predict depression...
When the selfies first started appearing in our Cancer Research UK newsfeeds, a few of our supporters got in touch on Facebook and Twitter to ask if we'd started the campaign. We tweeted that it wasn't ours but that we appreciated the sentiment, and we directed people to our website if they wanted to get involved with our work to beat cancer sooner. Less than 12 hours later, we'd been retweeted hundreds of times and we were seeing more and more selfies appearing from people saying they were doing it for us. We knew we needed to act fast so we took a picture of a team member without makeup holding a sign with our text to donate code.
Jemima Khan shares her own #NoMakeupSelfie A number of stars have become involved in the campaign including pop star 'Corrie
I have a true love hate relationship with Facebook. I certainly don't put my private details up there, and I'm very selective with what pictures I share. But yesterday's turn of events really got me thinking, and I found myself asking the same old questions - why do we feel the need to share stuff on there? Why do we do it so publicly?
Fantastic stuff on front this morning too, kicking off (pardon the pun) with former Footballers' Wives star and now Corrie cobble-botherer Ben Price on behalf of Cafod and seeing the impact of climate change with his own eyes in Uganda. TUC general secretary Frances O'Grady meanwhile says soaring wage inequality here in the UK should worry us all.
Narcissism. Isn't it awful? Isn't it just the worst? You open your newsfeed and you see Instagram galore, "look how amazing my life is xoxo", and accidentally EXTREMELY CAREFULLY LIT stunningly beautiful superhuman selfies, as far as the eye can see.
Comparing the braveness of going through cancer against uploading a selfie with no make-up on misses the point of the campaign completely - the two are nowhere near on the same scale, and I highly doubt anyone is arguing that it is. This campaign isn't about getting people to truly feel what it's like to have cancer, it's about a wider group of people trying to help those who have been diagnosed.