All industries have cultivated their own jargon. When you step into that industry, adopting their jargon shows that you belong, that you're part of the in-crowd, one of the gang. Whether you're in finance, legal, medical, theatre, retail.....each one has it's own lingo, it's own marker.
At the end of the day it's a win-win situation for sports agencies to avoid jargon in all their marketing strategies. Thinking outside the box is now a no brainer for sport PR pros looking to produce engaging and informative content...
Admit it. When you walk through the office door, suddenly you begin employing vocabulary that you'd never be caught dead
‘Social Notworking’, ‘Déjà Brew’ and ‘Google Naps’ all rank amongst the most irritating new work jargon according to a new
So it's January, you're back at work, and the rest of your miserable year at the office is stretching out ahead of you like
It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or readability your bold first draft might once have had.
Office workers are fighting back against the scourge of "management-speak", dubbing the very phrases intended to lubricate
"Business speak" is a bugbear for pretty much everyone in the world, even those who don't spend their day-to-day lives "thinking