On some level, especially as a Media Studies teacher, I get it. Marketing is based on targeting particular demographics, and that way you can get your brand out to your audience, more money, everyone happy. But sometimes it just seems downright lazy. Would it really affect sales so much if we saw some male hands wrapping a small bottom in absorbent material?
Today (March 8th) is International Women's Day, which celebrates the achievements of women and the significant challenges
As a whole, we are living longer and we are healthier than any generation before us. However, unfortunately this is leading women into a false sense of security by thinking their eggs are healthy, therefore leaving motherhood later. The truth is at 35 a woman's fertility begins to decline with her fertility having almost halved by the time she reaches 40
Western society is obsessed with finding the elixir of youth. Plastic surgery, Botox, all reek of insecurity. If one doesn't actually like oneself and value the process of aging, it is easy to fall prey to the promise of eternal plasticised youth.
British society, Japanese society - the super ageing workforce will demand common sense liberal measures in both cases. We can learn a lot by considering how other people do things, despite our cultural differences - or maybe because of them.
We have previously undertaken research which has shown that there are so many reasons behind women not attending screening and these vary across age groups, ethnicities and socio-economic groups. Lack of time, embarrassment and not understanding what the test is for are but a few.
"I was afraid that I would die," said Ruth, 62, describing the moment she was attacked in her home in broad daylight. "They
If it is actual customers, why do most of the ads feature exquisite but dishevelled 13-year-olds when, with a few exceptions (perhaps the tiny band of rich, young yummy-mummies or actresses living in Notting Hill or Primrose Hill) the demographic which can actually afford these clothes is the over-50s.
Can it be entirely coincidental that on the very same evening that the BBC bade farewell to its high-rating series about older people (New Tricks, in case you hadn't realised), it launched a new show about older people, Close To The Edge, a 7-part Reality TV show based around a group of older men and women living in Bournemouth?
I love makeup,I really do. As a woman over 50 I've obviously had to change the way I wear it and can't be as bold as I was when I was younger but I refuse to tone down the lipstick which means I'm actually in fashion this summer due to my love of bright orange/coral lips.