omnichannel

However, now that this shiny new electronic world is within reach of a wider audience, leisure, hospitality, and retail industries are all trailing ways to make VR shopping, well, a reality, with everything from virtual shop shelves to 3D product views.
The high-street is suffering: from smaller shops faced with rising business rates, to larger household names planning to
Customers and stand-up comedians usually still think of the customer service process as difficult. The long waits on hold
I was surprised to see that the Wall Street Journal reported negatively on the takeover of Home Retail Group (including Argos
Online retail is easy and convenient, but shopping is also a social experience and this is where 'bricks and mortar' retailing continues to excel. A visit to a physical store can mean time with family and friends. And there are many purchases that people like to make, where they are able to see, touch and even smell products before making a choice.
I have seen some great comments on Twitter and I'd like to use this article to give you a couple of my own ideas, hopefully so you can continue to comment with more - before Christmas I'll try compiling a list of predicted 2014 trends together that I can publish here.
Business Week magazine recently described how consumer behaviour has changed in the US since the economic downturn. Of course
Like me, I'm sure you've heard horrifying passenger stories about Ryanair and after a while we become untouched by these stories, most probably because they're told so often. But what really surprised me recently was the way that Ryanair joined Twitter...
People still like to go shopping. They don't even buy all their groceries online, yet in theory most people would probably prefer to have their washing up liquid delivered rather than spending time personally fetching it from the supermarket.
For marketing, attracting and seducing young, demanding and connected consumers is not a simple thing.