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The web-using world needs a reality check. Consumers who enjoy virtually unlimited access to information, social connections and entertainment on their devices all day long are - for the most part - oblivious to the costs and complexities associated with the online ecosystem.
New technologies are also blurring the line between the online and brick and mortar shopping experiences. Shoppable windows are giving online retailers a physical "brick and mortar like" user experience while using digital technology to streamline the purchasing process and to speed up product deliveries.