While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.
Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.
The simple answer is to trust in the continued growth of this marketing format and find the next wave of influencers that are building online followers relevant to your brand, as they can be re-cruited from social sites still in their infancy.
Endometriosis has been at my side for 20 years, chronic fatigue for a decade, and fibromyalgia has joined the party more recently. Rather than be held hostage by symptoms which can sometimes be crippling, I am aware that my business successes have my circumstances to thank, in part, for my ability to succeed.
I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.
As we head towards the end of another year, the nights draw in, the cold frost nips and millions recently relaxed in front of their TV's to watch the climax of two British TV phenomenons; Strictly Come Dancing and the X Factor.
To stand out in the ever increasing flood of content on the internet, being good isn't good enough. You must be remarkable to stand out - and that's precisely what Content Marketing is about.
I catch up with managing director Simon Wharton not long after news of PushON's collaboration with the powerful Apadmi hit the newswire and start by asking about the exciting new working partnership