online personalisation

I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.
One thing businesses should all agree on is the fact that the customer comes first. With 80% of a company's future revenue coming from just 20% of its existing customers it's essential that customers are always front of mind when developing the strategy for growing your business.
LOS ANGELES - The central innovation behind what has become one of the fastest-growing technology companies on earth was