Online Video Advertising
While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.
I've encountered remarkable generosity, toe-curling misogyny (being mistaken for a hooker at an international reception for technology CEOs) and plenty of sage advice from founders, authors and seasoned women in tech.
In light of the escalating convergence between TV and digital advertising, audience verification has become a key performance metric, along with viewability. As the de-facto standard bearer for TV measurement for decades, Nielsen is poised to again remain on top for 2014, thanks to something it hopes will become the industry standard - OCR.
In the U.S. this year, wearable technology products such as fitness bands, smart watches and Google Glass are expected to generate around $3 billion, according to Deloitte. In the U.K., consumers are catching up fast on this global desire for smarter, small screen technology.
Odd and outrageous humour has been around in advertising forever but it feels like ever since Cadbury went all post-modern with their gorilla and Old Spice began their irony laden assault on the world, that the type of 'knowing', 'Internet' humour present in both these ads has been the go-to style for many brands.
London Calling: The Guardian, GroupM, IAB, Nielsen, Rightster, Unruly, Xaxis, Videology at Programmatic Summit
LONDON - We are here for our programmatic video advertising summit presented by Videology and hosted by Xaxis at the London
Ever since Old Spice and Isaiah Mustafa shattered YouTube viewing records with their initial virals, agencies and brands have been clamouring to get a handle on their own pseudo-hipster-quirky-offbeat plot for an advertising campaign.
Gaming moves at a pace that means in but a few months this article will most likely seem ridiculous. But, like a digital Nostradamus, I shall offer my thoughts and remember anything that may come to appear false is simply a code for a greater truth.