opinion polling

Since May's general Election, there's one question I've been asked again and again - how did the polls get it so wrong that an apparent photo finish was actually a Conservative outright majority, an outcome that some forecasters had given a zero chance of happening?
Ukip undoubtedly attracts supporters from all walks of life - a party polling strongly just three months before a General Election must - but our Ukip Index illustrates the types of voters most likely to have been won over.
Demographically, Green Party support clearly skews younger - with those aged 18-24 much more likely to support the party than any other age group. Those aged 45+ are less likely than average to support the party...
A recently published review of opinion poll data, from 123 national sample surveys of the UK adult general population, documents dramatically declining allegiance to the Bible over recent years, even among regular churchgoers.
As AmIRite's audience grows, which it inevitably will, it will be interesting to see how useful the opinion rating function will become to marketers. AmIRite is like having a focus group of the whole world, where every single person's opinion is given equal weight and taken into consideration.