Music has always played a vital role championing social causes; whether through bringing musicians together to challenge injustice, raise funds for the disadvantaged or, in fact, to demonstrate to the world a rich and vibrant culture that is under threat.
This whole journey began with such a simple idea: a day of peace. We all want a world without war, without conflict, without human suffering. A single day is a window of opportunity. On 21 September this year, Peace Day 2011, we begin the countdown towards Global Truce - the biggest call for peace the world has ever seen...What we want to tell individuals is that the power to change the world lies in their hands - I don't believe in cynicism, in apathy; it doesn't get you anywhere - cynicism kills potential and possibility. And if we're not fighting for a better world, what's the point?