personal branding

Whether you liked her or loathed her, you couldn't escape the New York "it girl" back in the day.
Remember, your image is what the audience is in contact with first.
Reality TV taught me that the bulk of your communication should be related to your end goal. If you want to send a message, you need to repeat it over and over again for people to fully grasp it!
Raising your profile can be a scary process. As you gain visibility, you attract attention. People will talk about you. Some will praise you and be inspired by you. Others will judge and dismiss you. Sometimes, these judgements will make you want to run away and hide
We live in a connected world and part of that involves staying connected. If there is no real reason to remove someone it's probably better to keep connections than remove them. Many friendships lie idle for 20 years and then suddenly flourish again, you just can't tell.
Starting your own blog can be a daunting experience for the uninitiated. Just a cursory google search will unload an avalanche
People have manifold questions about our connected online lives and this prompted me to put them together in a column that I hope will become a feature in a newspaper and maybe a book in the future.
Behaving well online and presenting yourself as a decent human being with good values and ideas isn't that hard. But still I see quite a few people using the network in a way that just makes you want to disconnect from them.
I see gossip as marketing - direct and indirect. In other words, what others say about me and I say about myself. Ideally the two would concur.
So someone ticks you off. You get the wrong milk in your Starbucks' latte. Your boss berates you during a meeting. A jerk cuts the queue when you're already late. It rains on your new suede shoes (I've been there, and feel your pain).