Why, then, is it so impossible for an ugly female protagonist to exist in our culture? Why must 14-year-old Hermione Granger have a Cinderella moment at the Yule Ball, when she has so many other qualities to recommend her?
A series of psychology experiments have confirmed for the first time that while tougher economic times decrease desire for most items, they also reliably increase women's yearning for products that boost their attractiveness.
Science has spoken guys: penis size matters – at least to women who are deciding if they want to have sex with you. Using
The Vital Importance of Being Funny While Flirting: New Research Reveals the Optimal Attractiveness Strategy
Studies also suggest that being physically attractive means you are found more funny. In other words, you could think you're being attracted to someone because they make you laugh, when in fact - it's the fact you fancy them - which is getting you to giggle.
"Just when you think things couldn't get any worse", says Simon Cowell on the déjà vu episode of Britain's Got Talent. Over weight, underdressed and unconventional, it must be Susan Boyle. Oh no it's not, its three years later and its Jonathan Antoine.