If you've been stuck in a rut since the Breaking Bad finale, we've got good news for you. A pop-up bar in the theme of your
Don't just follow suit, don't cut corners and don't throw money at a concept you haven't fully developed. The essence of the idea can be quite simple, but the delivery of the event needs to be thorough and consistent, leaving a positive lasting impact with your audience and target market.
With the recent onslaught of pop-ups - including an owl bar and a crisp sandwich shop - we thought we'd seen all the world
The Christmas lights are up, Hyde Park's Winter Wonderland is open - the festive season has officially begun in London. Here are some recommendations for quirky, unique pop-ups where you can make merry this December:
Fundamentally, the idea with Vayable's pop-up HQ is not merely to sell the platform but to demonstrate something physical about company values. Companies that build products wrapped around activities afford themselves the privilege to organise events that are very relevant to their target market's interests.
The businesses we help could be the ones who will make the change that needs to happen - creating a new wave of independent retailers who will transform and inhabit the high street. These pop-ups could become stay-ups in time and businesses could co-fund and co-work on a more permanent basis.
Until recently, pop-up shops have had a mixed reputation. The 'everything must go' hastily scrawled in white spray paint, or uninspiring charity shops are the oft-criticised and cited version most commonly associated with the re-use of empty shops - but more recently the pop-up concept has taken an intellectual leap.