Helpfully, today we have a new generation of digital health technologies that not only offer consumer friendly features, but more importantly, have been designed with a deep understanding of the human condition, to make it easy for people to adopt healthy behaviours - empowering anybody with a smartphone to manage their own health, without the need to visit a healthcare professional.
Today I was subjected to a totally unexpected and, dare I say it, unsolicited pap smear. It must have stalked me for weeks, lurking behind parked cars and street signs, all the time surreptitiously keeping me under surveillance, waiting to pounce when my defences (and knickers) were down...
In the UK vitamin D deficiency is believed to cost the UK taxpayer a staggering £29 billion annually - over a quarter of the NHS budget. Compare this to smoking which costs £6 billion annually.