As she handed it to me she casually said, 'I think it might actually be written by J.K. Rowling under a pseudonym'. The book was called Mountains of the Moon by an author using the pen name I.J. Kay. It was the similarity between this author initials and those of the Harry Potter author that piqued her curiosity.
In some ways us bloggers are parasites feeding off the labours of others then giving our spin on it to suit either our opinions and those that may follow us - in under 800 words. How we do this is not governed by any particular media code of ethics.