The Edinburgh Fringe has been described as being like standing in a cold shower tearing up £20 notes. Now is the time when potential participants are asking themselves Should I really take a show up there in August? So, in a spirit of altruism and pomposity, I thought I'd give my personal opinion on Seven Things You Need to Know about performing at the Edinburgh Fringe...
High profile books, like the The Art of Fielding , come around, in my opinion, far too irregularly. Whilst I do not wish upon the book world the same factory production that is haunting Hollywood, I would like to see more authors given the buzz that Harbach received.
Thanks to Twitter, and Hitler, there is now such a thing as bad publicity. And so the job of the publicist becomes a delicate balancing act, where they heroically endeavour to keep their charges in the public eye.