At Raconteur we endeavour to have honest, frank conversations with the best of the best - we feel it's important to know how different field leaders, from advertisers and business people to creatives and consumers, think about the world of marketing today. So we interviewed Heidi Taylor, Head of Government & Public Sector Marketing at PwC...
With the traditional dividing line between marketing and sales growing ever thinner, it's clear that every marketer must be a challenger.
Last week, I attended The Drum's annual Four Minute Warning 'disruption day' on behalf of Raconteur. The focus was on all
Last Thursday, Raconteur Media and NewsCred hosted the UK's first-ever event for senior marketers on The Role of Journalism in Content Marketing at The Savoy Hotel in London - a venue designed to be as indicative of quality as the night's content itself. The event was attended by marketing and content heads from the likes of DeutscheBank, Siemens, Aviva, EY, Visa and Bloomberg.
A few of us recently attended an event on the Future of News and Social Media, put on by News UK (one of our partners) as part of its News 3.0 series in Charlotte Street, London.
Remember that blogging is just one instance in which you can create great content to achieve business goals. Whatever your platform or format, make sure content is authoritative, written by the best people and original.
As the conventional financial system takes blows to its credibility, the question arises whether there is a better financial system waiting to be found.
Charles Orton-Jones traces the rise of a new breed of City computer geeks who prefer algorithms to champagne and Lamborghinis
High costs, along with time-consuming testing and technology, have made DNA analysis inaccessible to many law enforcement agencies to date. But emerging standalone sample-to-answer products, such as IntegenX'S RapidHIT 200 system, claim to offer the answer.
For the past decade the aspiration has been to lower supply-chain costs through leaner and leaner operations.