recycled fashion

H&M made a bold statement at the beginning of the Copenhagen Fashion Summit, declaring their aim to become fully circular (which means moving towards using only recyclable materials and renewable energy sources) by 2030. I spoke with Anna Gedda, their Head of Sustainability to find out how.
It is the mandate of FIREup to allow designers space, time, academic support and funding to conduct reflective research and steer their business forward in a more successful and thoughtful way.