It is your choice: to be someone, going somewhere - with all the fun, stress and strain that comes with your given name and acquired reputation; or being no one, going nowhere, not much fun but standing tall - at peace, with an understanding of where happiness truly lies.
Social media is a valuable tool in getting your message across and communicating with customers and clients, but as this story has demonstrated, it can also be extremely damaging if something takes hold. We have used Primark's experience and response to develop three basic principles of how to handle a viral nightmare...
Cartoon by Ian Knox. On May 22 2015 Ireland voted YES. Overwhelming, both as a spectacle and an act, all but one Irish county
Prime minister David Cameron - First Lord of the Treasury - may be the government's PR man by background, but the Budget, the most high stakes public relations event in the politics calendar, is entrusted to the Chancellor of the Exchequer.
In a world where most companies are still struggling to skilfully manoeuvre their social media vehicle, anyone who can deftly tweet their way to the top of a digital tree would be an asset.
It sometimes feels that a week doesn't pass without a high profile example of business falling short of the standards expected by customers and wider society. In light of the tax controversy involving one of our biggest banks that continues to dominate headlines - this latest poll perhaps comes as no surprise.
It has been proven through a number of cases, that a crisis is better addressed by a company on the collective level rather than the individual, in the case that a specific individual doesn't have to be held responsible.
There's who you really are, in the flesh and face-to-face and there's the mask you wear online, how you filter what you do for broadcast on social media to friends and family, and how you behave in the digital arena.
I have been following the zombie company and low productivity debates with interest and have wondered to what extent the issues facing companies are also facing brands, and even the countries we live in.
Now I know what a steamroller can do. The last year has been the most dramatic and the most traumatic ever for the co-operative sector. For years, you wait for the mainstream business press to pick up on the potential of the co-operative model in today's more open and fluid world of enterprise, and then...wham.