responsible drinking

As the world's largest brewer, we are committed to promoting our products responsibly and to working in partnership to tackle harmful drinking. I'm therefore delighted to be part of the announcement today of the industry's new Alcohol Sponsorship Code; an example of partnership and effective self-regulation in action.
A recent survey by the drinks industry funded Drinkaware highlighted that only 17% of adults had planned a 'dangers of alcohol' talk with their children. It made me think: how young is too young?