But Amazon's latest foray into real world retail has not been greeted fondly by all. Activists and campaigners have raised concerns about the privacy implications of Amazon Go's security systems.
Over the last two months we have assimilated artificial intelligence (AI) into our homes on an unprecedented scale. The Amazon Echo Dot (aka Alexa) seems to have smashed sales records.
We live in a world where infrared cameras can scan for drunks and the government has revived the so-called 'Snooper's Charter