Diddy makes marketing and dominance look like a breeze.
Take a look at the Top 7 musicians among celebrity mega-earners...
“I will be the best NFL owner that you can imagine.”
It's some very "serious news".
The career of Sean John Combs, Puff Daddy, Puffy, P Diddy and Diddy is an incredible one to watch.
He can’t be stopped now, ’cause he’s bad boy for life. Sean “Diddy” Combs is too pure for this world and we must protect
This may sound a little harsh, but if I have to endure any more of the tinkle tinkle sounds, bright colours and annoying voices of children's TV screeching through my consciousness I am going to lose my bloody mind!
From a commercial standpoint, musicians and brands have spent years trying to make the most of each other. Some of those partnerships, like Michael Jackson and Pepsi back in the 1980s, have become the stuff of marketing legend.
Sean Combs, better known as the rapper P Diddy, has taken over his second drinks brand as he teamed up with drinks goliath