search engine optimisation

Search engine optimisation is an easy, cost-effective way for a small business to reach as many potential clients as possible.
I hope you've managed to get past the clumsy headline for this piece, it being my (doomed) attempt to harvest more clicks from the wilds of the internet through the dark arts of what sharp-suited people are calling Search Engine Optimisation. And the Lord above knows how I need to boost my brand, after than nasty business with the bus full of nuns.
Many people still think of search engine optimisation (SEO) as separate from any social media activity they undertake. However, this is simply no longer the case. Social media is fast becoming the major way that people are sharing and, therefore, discovering new information online.