Search engine optimisation is an easy, cost-effective way for a small business to reach as many potential clients as possible.
The methods of enhancing your video's ranking in search engines and YouTube are quite simple, few and yet extremely crucial. While producing high quality videos are the most important element, you must recognise the fact the library of text you post online enjoys the potential of being captured and indexed by Google, or "spidered" as described by some experts.
Linkedin, when used correctly, can be an extension of your website, providing information you won't include there, and, contrary to popular belief, it can be customised considerably; giving it your personal touch. You'll notice I said it's an extension of your website, not an extension of your CV. After all, your Linkedin profile can have, among other things:
Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.
It is no reverse anachronism to state that Harper Lee did not need to undertake an SEO campaign to boost amazon rankings of her novel in the past 15 years, and there's no content marketing case study from 1955.
We didn't get to see the full contents of the business plans - it wouldn't make great viewing to be fair - but we were offered a sneak peak of some of them, including poor Soloman's, complete with two pages of brand logo concepts and not a lot else, to which he got totally annihilated by veteran Apprentice interviewer, Claude Littner.
Bernadette confesses that she sometimes feels swallowed up by all of the responsibility of her business and the rest of her life. She says she can become so exhausted that she can't sleep, and yet when the next day comes and presents its new challenges, she looks forward to it - each day is different, exciting, and fun!