Chris McVeigh-- he runs FourFiftyOne a digital publishing consultancy as well as seoforbooks--said, "SEO is a huge opportunity for Indie authors to become discoverable" adding "it is not a discoverability but a visibility problem for many authors."
Google felt its credibility was under attack, the backlash began; with the release of two not-so-cuddly algorithms called Panda and Penguin. Their mission: To penalise low-quality keywords, attack overused exact matched domains and reward websites with original, authentic content.
A good mobile website must be optimised for every possible device, embrace context in order to satisfy all user requirements, and serve a compelling user experience for all device functionalities.
For years, certain companies have made a living doing something akin to 'gaming' the Google search results. By focusing on a single distribution channel, they have built visibility in the search engine result pages in order to acquire new customers or new leads. Recent changes in the Google search algorithm have made this practice less useful
Key to the whole thing is engaging and genuinely useful content that people will want to share. This is especially true now that Google's understanding of quality has become more sophisticated, as it is able to make a judgment on what it sees as poor content.
Back in the old days it was simple. Fast forward to 2013 and look at the distribution network for an online operation? Who are the paperboys? Who are the distribution managers? And when will companies with digital ambitions, who value their content, realise that they must invest more in how they distribute content?
SEO can harm as well as heal, as it were. I am aware I can ruin a business as well as add millions on to the bottom line. I take the responsibility given to me by a client seriously but I know not all do. I'd like to see standards not as exclusionary but as simply something everyone must achieve to call themselves an SEO.
Blogging represents an opportunity. If you are authentic and interesting, you will see numerous benefits, from SEO to greater engagement on social networks. Like any business opportunity there is a cost associated, which is why those who will benefit most will blog smart in 2013.
Here are the three lessons brands should take from the US election.
The more content you produce, the easier it will be to support positive search engine results and stay on the good side of Google. The zoo animals Google have released only want to see authentic, well written, and relevant human content. Be true to your business.