Side Projects

Since I started studying advertising back in 2009 I would sit in the audience of industry talks and listen intently to the speakers. These speakers seemed like the shining stars of advertising, who had everything together and had an inextinguishable amount of motivation...
We all know that feeling of elation and excitement in the days, weeks or even months leading up to a well earnt and long overdue holiday. But when it comes to it, do you ever find yourself wondering if perhaps you should try to be more productive with what precious time you have to yourself?
Here are four side-project gems that you need to be aware of. If you don't have at least one record by one of these bands in your collection, you need to take a long look at yourself and think about the direction your life is going in.
Five years ago I joined the company whose UK operation I now run, with a special mission. To take the side project that I