Social media marketing
President Donald Trump appeared to boast about his presidential campaign’s social media-cultivating tactics even as Cambridge Analytica, the data mining firm he commissioned, is roiled in controversy.
As a social media professional, and an ex-content editor for a major education website, I can't state enough the importance
Today, social media platforms are everywhere. We are constantly fed stories and updates from brands and companies by social media feeds all the time. With the power of the picture, or in almost all cases the photograph, telling a thousand words, most of these updates are essentially photo stories, depictions of "reality" featuring normal everyday situations with normal everyday people.
One of the major factors in the Corbyn Labour resurgence appears to be the increased turn-out of young voters. How much that increase has been is still up for debate (as high as 72% turn-out is claimed but unverified) but, broadly, those constituencies that had the highest percentage of 18-25 year-old voters had the highest swing to Labour.
People do business with people, stories sell and images are the only way to go because 90% of information transmitted to the brain is visual.
Getting my hair braided in an effort to keep-up-with-the-kids Or has it? Fashion is an industry of fickle folk. They thrive
Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.
Your excuses are excuses. Every time I talk about quitting social media everyone tells me why they want to but cannot. Most people don't take advice, no matter how good it is. Don't be like most people.
I would be lying if I said starting a business after I left school was part of my big plan. Starting a business was probably somewhere along my timeline of goals, but at 18 it certainly wasn't.
Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.