As a small producer, and working with many other start-ups and other small producers, we have perhaps a unique position from which to view the proposed sugar tax, due to take effect from 2018.
For the past 40 years fat has been labelled as the bad guy in nutrition but growing evidence is showing that natural fat whether saturated or unsaturated has no detrimental effects on the human body and is actually beneficial for health if anything.
A couple of weeks ago Coca-Cola launched a new advert in the UK called Be OK! The advert offers consumers suggestions for activities which, when combined, can help to burn off the 139 calories in a can of Coca-Cola.
At the forthcoming UK Liberal Democrat conference, a tax on soda drinks will be proposed. Predictably the reason given was that they wish to promote a "healthier and more sustainable diet" through taxation