Our challenge is that if our work isn't seen, we don't feel creative. Is a performed play any better than an unperformed play? A film unseen any worse than one seen. Well it might be, but the play is still a play, the film a film, the novel and novel, the song a song, even if it is not witnessed. A creative act has still taken place.
Creative people and companies graft away with air and ideas and invent completely new experiences everyday. New products, new plays, new songs, films, commercials, shoes, clothes, buildings, new paintings and new games.
We all need to face up to the fact that austerity, rent rises, and property costs remain a huge challenge to maintaining
Everywhere we turn there are now ghastly wooden hoardings hiding muddy open cast mines digging deep under Soho or ripped plastic flapping in the wind half attached to steel scaffolding holding up a beautiful façade and nothing else.
One really interesting point that was raised was today's reliance of technology in the design community. I'm all for networks like Instagram and Pinterest and I can see the value and convenience, but there's something to be said for seeing things with our own eyes.
The latest figures reveal that office space is being converted to residential in Central London at a terrifying and unsustainable rate. Of particular concern to the creative community of London's Soho, is that a quarter of that lose is on our doorstep.
JoJo's is wending it's way into the memories of Soho just as the likes of Blitz, Gossips, Billy's and the Wag Club have done before it... There is not a conspiracy to destroy Soho, there is instead a powerful belief in its endearing greatness and a desire to build on that and keep it exciting, edgy and relevant.
I speak with chief executive Tom Harvey MBE about the influential annual festival which is set to become an unmissable date in the creative industry's calendar.
For all of us, the small ways we are creative everyday are a far more important part of our life than we think. The houses we live in, the clothes we wear, the food we eat, the entertainment we consume, these are all creative decisions we make ourselves, they reflect our taste, our own creativity.
From the early Huguenot crafts people to the celluloid film industry to today's global successes in digital effects, fashion, music and theatre, Soho remains an extraordinary place to live and work. If you're at all creative, then it's probably the best place to work in the world.