I would encourage anyone to see the potential in more British businesses partnering with the country's para athletes as a journey of mutual benefit - one which can inspire a business as a whole, as well as supporting future sporting success on the global stage.
Just as Bond is one of film's most iconic characters, and one of it's most sellable, Federer is an aspirational figure. Talented, cool, but still moral, still respectable. It is these things that have cemented him as one of sports most iconic figures, and will continue to have him representing brands for years to come.
We should not accept corporate sponsorship or privatisation in the arts as a given, and be short-changed on the values that should be at the heart of our art-making. Starting today, it's time we made these museums and galleries properly accountable to the public, and not to BP.
By waving BP through their doors for another five years, the British Museum and its famous cultural neighbours - the National Portrait Gallery, the Royal Shakespeare Company and the Royal Opera House - have shown a remarkable lack of judgement.
2016 will be a record-breaking year for sports sponsorships. Brands will be clamouring to attach their names to both the regular annual events but also the two quadrennial extravaganzas: the Rio Olympics and UEFA Euro 2016.
Poker has a large but fragmented global fan base that needs aggregation, innovation and disruption to be re-activated. I believe we need to enhance the game, create proper fan engagement - that doesn't exist anymore - and build content to fulfill an existing appetite.
Bribery and corruption - like beauty and so many other lofty moral issues and ideals - are always in the eye of the beholder
The logos of Fifa World Cup sponsors Visa, Coca-Cola, adidas and McDonald's have been hijacked by online artists protesting
So no, I didn't see Gatlin. I wouldn't want to see him, and not only will I not be watching if I get the chance, I'll be going out of my way to *not* watch him. Gatlin versus Bolt showdown? No thanks.
Having seen a lot of coverage in the press about the Football Association's decision to agree a sponsorship deal with Emirates Airlines, I thought I'd chip in with my thoughts.