sports marketing

Poker has a large but fragmented global fan base that needs aggregation, innovation and disruption to be re-activated. I believe we need to enhance the game, create proper fan engagement - that doesn't exist anymore - and build content to fulfill an existing appetite.
For a player to create a lasting legacy they must look beyond the quick buck and and build something that can bring about real change for the long term. With the growing power of sport and celebrity we will be hoping that the amazing endings are not solely for comic books.
Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.
Last month saw the latest addition to the haul of international tournament mascots that delight and disturb in equal measure. Shuéme, the great white owl, was unveiled as the mascot of the Women's FIFA World Cup to be held in Canada next year.
The creation of social media means brands now have a new means by which to attract customers - if campaigns are executed properly. Here's a look at some of the social media strategies being employed in Brazil.
With the World Cup only days away, global excitement and anticipation is mounting, especially on platforms such as Twitter
With the World Cup only days away it seems it's not only nations that will be going head to head at the tournament - brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.
At the end of the day it's a win-win situation for sports agencies to avoid jargon in all their marketing strategies. Thinking outside the box is now a no brainer for sport PR pros looking to produce engaging and informative content...
Cheryl Cole for L'Oreal, Ryan Reynolds for Hugo Boss, Roger Federer for Gillette. Three celebrities but only one has picked up every accolade their industry has to offer. In sport, while looks are useful, talent is the thing that brands are buying.
Two more wins under their belts; two more fighters dispatched; the pool of potential challengers gets ever smaller; Mayweather and Khan are on a collision course.