Microsoft and Baidu correctly predicted all World Cup final stage results while Google made only one mistake... How were they able to make such accurate predictions? They crunched and analysed large numbers of historic results - what we call "big data" - and used that analysis to make their successful predictions. It seems reasonable, therefore, to ask ourselves whether big data is changing the paradigm of the sports industry?
There comes a time in one's amateur sporting career when you have to accept fate and find out just what inadequacy really means. Well aware of a sports performance lab tucked away in a pocket of heaving Brentford, I made my way down to London's westward expansion one Monday to put my brain in gear against a field of professional athletes.