It's no secret that normcore and pared-down trainers have ruled the runways in recent seasons - even at haute couture. So
Sure, Victoria Beckham, Alexa Chung and Poppy Delevingne give good flare game but are we non-model, non-celebrity types actually likely to trade in our skinnies and move into bell-bottom territory? Yes, but all summer?
With seventies influences from Saturday night fever to hippy deluxe, a khaki nod to military style alongside nautical accents, experiments with transparency, patchworks of vintage prints and a mix and match approach to volume and fabric, for Summer 2015 we're set to see contrast take centre stage.
Who doesn't own a white shirt? Smart or casual, a white shirt always does the trick. And that goes for women as well as men. It was the white shirt that gave me a weird epiphany on the way home today. Sitting opposite me was a girl, in a white blouse and black jeans. Fairly plain yes.
On a sunny and warm morning in early April 2014 a van carrying me and about a dozen other international journalists arrives at a wide and leafy street in São Paulo's exclusive and affluent neighbourhood of Jardim Europa.