In a switched-on world it's not about calming your mind. It's about tricking it into feeling like everything is under control. At least at first. Because overwhelm takes no prisoners, and new business owners are often dazzled by the excitement of getting started.
So, large companies, I hope you won't mind that this post is written for you. It's my thoughts on how, in five steps, you can become a favourable brand to millions of small businesses across Britain. So listen up!