Storytelling

Mr Khosrowshahi has set a high bar for himself and his company's behaviour going forward. They may well be granted another chance in the UK but if they don't put their money where their mouth is then no amount of eloquence will help Uber reverse out of the ditch next time it drives into trouble.
Competency-based interviews (CBIs) were born out of the best of intentions. Their original brief was to make job interviews fair. They sought to banish forever the days when candidates were chosen from an old boys' network of those with the correct school tie or the right sort of handshake.
If it does get set up and (presumably) wants to be successful in changing enough people's minds and/or win a second referendum on the terms of the final deal then it needs to learn from previous communications mistakes about how to engage with the public on Europe.
Fences serve as a metaphor throughout the movie, the fence Troy has built himself and the one life has thrown up around him.
We all know a similar, familiar drill in a restaurant of cuisine not yet rendered public property by mass-marketing. A journey, too, of childlike curiosity, piqued by the exotic or obscure on the menu. Eyes widen as the familiar and foreign interplay. Relieved laughter offers conclusion when it turns out to be delicious.
Children's lives are like books and because each page is blank, African parents need to be cautious as to what is imprinted on each page.
'Two lovers, destined to be together, miss their chance repeatedly, spend their lives apart having a pretty miserable time, finally unite and then, just when things are going great, he dies and her life is ruined'. Maybe it makes a good weepy but it's certainly not an easy story to write a sequel to and, left here without you, that is, essentially, what I have to do.
Knowing that you have inspired others, should be the confidence booster as opposed to hearing sweet nothings. Knowing that the image you create or share should hold more truth and honesty than falsities and a sense of unattainability. Others should feel like they can be and do, what you are and what you do, with a sense of belief, high self-esteem and self-assurance.
In the turbulence of our current social and political climate, stories are as important as ever. They offer gateways, mirrors and alternative possibilities, insights to ourselves and others, pathways and tools to reimagine our lives and realities.
While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.