sustainability in fashion

It's Vanessa's opinion that using sustainability as a sales tool and part of the brand message, has an upside and a downside. The upside is the point of differentiation which can attract consumers, while the downside is that it puts the brand in a different niche for other consumers.
Marco cited one of the biggest challenges for the sustainability agenda currently as being consumer attitudes towards 'sustainable garments' and the false impression that sustainability means a compromise on design and/or quality. He is calling for a drive to help convince customers of the superiority of sustainable fashion and make it a major purchasing driver for consumers.
There's a huge amount to see at London Fashion Week every season, but pausing and pondering regional design talent and forces