Targeted advertising

Labour demands investigation after government used taxpayers' cash for ads targeted at key swing seats in the run-up to the 2019 general election.
Tech giants have left news outlets competing for advertising crumbs, putting at risk the kind of public service journalism our democracy needs to survive
Companies and the UK government pulled advertisements from YouTube after it had been revealed that some of these organisations' ads were presented together with videos featuring anti-Semitism, white supremacist ideology, hate speech inciting violence, and right-wing extremism...
At the end of the day, the mind is a fascinating tool and what drives human decision-making will continue to keep marketers up at night - whether we understand the brain or not.
With poor targeting readers become inundated with offers that are completely irrelevant, leaving them irritated, frustrated and in some cases disenchanted with the publisher. Imagine a person making a purchase from the computer of a friend or family member.
Sky has launched a new 'targeted' ads service which it says can direct commercials straight to your TV based on information
A year ago when we were researching the UK magazine market in an effort to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.