The B Team

If you know any avid gardener, at some point you’ll likely be invited round for dinner and leave with a bundle of excess
Recently I came across The B Team, which is hoping to move world-wide business in a positive direction. The B Team describes itself as a "not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit."
It may be that the emerging concept of Natural Capital provides the answer we are looking for; a pragmatic expedient to modify business behaviour towards a more sustainable world, or is it naturally missing the point?
I'm in London for the first international edition of our Third Metric conference, discussing a more sustainable definition of success that includes well-being, wisdom, and our ability to wonder and to give back. Why are we taking the conversation international? Because, while creation of the faulty definition of success definitely had significant help from the U.S., it's clear this is now a global phenomenon. That's why we'll be holding more events like the one today -- so people can connect, learn from each other, exchange ideas and truly begin to ingrain healthier habits and restructure the way we live our daily lives. Our unsustainable definition of success is a global problem, and it's going to require a global response. I hope you'll join the conversation and tell us how you're redefining success in your own life and in your part of the world.