Yet football exists in such an otherworldly situation it would be pretty much pointless to try and bring it down to earth by drawing it level with the rules or attitudes of any other sport. Instead, if we are truly looking to improve football, there is only one cultural medium so wildly inflated with money it could be compared to the maligned national game - the film industry.
A few days before the carnival, I was warned that I should possibly get out of the neighbourhood with my young daughter. "It's going to get dirty and there is a lot of violence...shops are locked down," said a stranger waiting behind me at Gails. "You're better off going somewhere safe." I was curious to face the looming carnival and coming out alive.