Recent figures released by Westminster City Council in London show the terrifying rate that small office space is being lost to high end residential conversions. This is particularly challenging in London's Soho, long the birth place and home to so many of the country's great creative companies and performers.
I speak with chief executive Tom Harvey MBE about the influential annual festival which is set to become an unmissable date in the creative industry's calendar.
For all of us, the small ways we are creative everyday are a far more important part of our life than we think. The houses we live in, the clothes we wear, the food we eat, the entertainment we consume, these are all creative decisions we make ourselves, they reflect our taste, our own creativity.
From the early Huguenot crafts people to the celluloid film industry to today's global successes in digital effects, fashion, music and theatre, Soho remains an extraordinary place to live and work. If you're at all creative, then it's probably the best place to work in the world.