Against all my own expectations, the Olympic Games have emerged like unexpected blossom on a tree that only flowers erratically. When was the last time GB could stand so proudly tall? I'm reminded of the post war years when the response to the end of WW2 was to implement the Beveridge Report and build the welfare state. Am I comparing a few sporting triumphs to the construction of, amongst other things, the National Health Service? No - that would be pure bathos. But I am comparing a display of national character, where the choices that were made in a moment of coming together, were open, inclusive and dynamically forward looking.
The question many organisations have to ask themselves is - are they ready to hack the future and create it?
To ensure that we have enough customers, we need to make sure enough people have jobs, and with that sufficient disposable income with which to meet their 'needs' and, if they are lucky, stretch to a few 'wants' as well.