TV Viewing Habits
As consumers we're spoiled for choice when it comes to watching TV online -- from the sheer selection of what to watch, to the ways in which we can watch it. Broadcasters have had to adapt to this landscape, and so have advertisers. As a result advertising campaigns are becoming more targeted than ever before. But how do we, as consumers, feel about that?
This week (26th May to 1st June) marks National Family Week. Backed by all major political parties and over 200 national and thousands of non-for-profit organisations, National Family Week is designed to bring families together through a programme of fun activities.
What kind of TV viewer are you? According to some recent research commissioned by YouView, a quarter of us admit to spending