Ultimately, we are seeing a diversification of women's fitness, with everything from barre to crossfit becoming popular. Television programs such as Ultimate Hell Week and Ninja Warrior have facilitated the publicity of more niche and previously more masculine sports, celebrating the women who enter it and inspiring many.
All industries have cultivated their own jargon. When you step into that industry, adopting their jargon shows that you belong, that you're part of the in-crowd, one of the gang. Whether you're in finance, legal, medical, theatre, retail.....each one has it's own lingo, it's own marker.