unlock creative genius

Creativity is one of the most desirable skills in today's working world, with some CEOS - like 60% of those polled by IBM
Richard Branson, Bill Gates and Steve Jobs have all said they use intuition for business and let's face it, they have had quite a bit of success with it. The argument I hear against following your inner knowing, is people don't know how to trust it. Trusting it is an act of faith in itself. But maybe if you knew of all the positive benefits of your intuition, it would be a no brainer... literally!
Working environments have become more pressurised. With obtaining and retaining business now incredibly competitive, clients are becoming ever more demanding for their cash. However increased workloads in conjunction with reduced response times (further exacerbated since e-mail went mobile) means that employees are rarely given the necessary freedom to produce their best work. Overall, whilst the advertising industry naturally holds innovation and creativity as paramount importance, client pressures typically prevent such a culture from being entrenched into working life, and is instead an all too often an unfamiliar luxury. But what's being done and how can we all make room to be more creative?