This is what using CGI and VFX brings. It makes the impossible possible in the context of a great ad. And it's very important to realise that the reverse is not true. CGI does NOT make a great ad just by making the impossible possible.
Generous tax breaks make the UK a cost-effective option for filmmakers. But it's the unarguable talent - and their embrace of technology - that has made London a sure-fire guarantee of quality.
Want an insight into the amazing work of movie visual effects teams? Just watch this video, uploaded to Vimeo by Chris Godfrey
I've been working in the VFX (Visual Effects) industry for many years now and I've seen it grow from a world of a few mad scientists, working with rooms of computers and pushing a few pixels around, to legions of artists, animators and programmers all around the world working on the latest blockbusters.