The world is watching and analysing the physiques of women in the public eye as a kind of first-world sport, and hypothesising obsessively about their diets, feeding the consciousnesses of young girls with drivel about who they should be and what they should look like and telling them they really should care an awful lot about those things, or else.
This may sound a little harsh, but if I have to endure any more of the tinkle tinkle sounds, bright colours and annoying voices of children's TV screeching through my consciousness I am going to lose my bloody mind!
I'm ready to stop because I work full-time, which means I have to make time to pump breast milk during every single work day, and this is not easy. In the past year, I've been on a dozen business trips, which involve incredible planning and logistics to leave enough milk at home, and to pump and travel with dozens of ounces of milk.
I thought back to my time as a young mum. The baby food industry was nothing like the £611 Million annual UK industry it is today. Attitudes were different. I always made sure that I was at home around meal times and the odd time we went on a day trip, I had a bag of little pots made up ready to go.