Web 2.0

What we see with data today is a similar situation to what we had in the era prior to Web 2.0, where there was a lot of content around, but socialisation over that content was not enabled. Just as we've seen with the social media boom of recent years, however, there is now an opportunity and appetite for creating communities of interest around the socialisation of data.
On 27 October Pope Francis celebrated his account's ten millionth worldwide follower with a tweet. Such an engagement with new technologies may indeed be a truly important step on the Church's path to renovation... However, it also entails a much greater challenge; one that the Vatican might not be entirely prepared to take up.
The internet helps creative people circulate their content to millions, gaining influence, meaning and occasionally fame. Yet monetizing this goodwill is like wringing blood from a stone. Why? Because the internet unites three impulses that once lived separate lives.
For my birthday, I'm determined to reply to every greeting. Even a conversation that starts with an automatic message may lead somewhere fruitful. Although, I do wonder whether there is an automated 'birthday greeting reply' app out there!
I have been a magazine junky all my life. There is something about the way magazines can package random collections of events, facts and opinions into a story that can be more compelling than any other medium.
Social media is not just about Twitter. Of course, Twitter is where much of the online chatter about brands is taking place today so it is an enormously important network, but there is a difference between social media and social networking.