The whisky in question was the fifth and final installment of the now legendary Black Bowmore series with a recommended retail price of £16,000 per bottle. So, what are the reasons for this pricing and why do people get so annoyed by the cost of luxury items?
According to the UK's largest whisky-only specialist The Whisky Shop, buying whisky needn't be consigned to a night down the pub. In fact, they argue, there's no better time than the present to invest in rare and old bottles of Scotch whisky.
I helped sell a 64-year-old Trinitas from The Dalmore in 2010 for £100,000 and in 2011 The Dalmore Sinclair was bought in Singapore Changi Airport for a cool £135,000. I'm told that the buyer went on to drink it there and then.
'Whisky Galore!' the wartime film and story of the people of Eriskay seizing upon the whisky cargo of a nearby shipwreck, has forged headlines and cultural associations of the drink, since it hit our screens almost 65 years ago. And the associations continue to this day. Last week, one lucky buyer paid £12,050 for two bottles of that now infamous cargo.
Investing in the top 10 performing whiskies from the beginning of 2008 to the end of 2012 would have seen returns of 508%, the top 100 - 306%. They call it liquid gold for a reason.