Wimbledon is here again. For many, it's the highlight of the English summer. A time when tennis is the sport on everyone's lips, and courts up and down the country are filled with people recreating the action they've witnessed on Centre Court.
From a sporting, but also business perspective, The Championships this year have shown us that both can significantly benefit from access to large amounts of data and the analytics capabilities to use these insights.
With Wimbledon coming up, the strawberries being picked and the grass being trimmed, the question remains... why Love? Why not 'Nought' or 'Zero' or good old fashioned 'Nil'? There are a lot of theories about what Love means, ranging from French eggs (don't ask...) to an old English expression which is 'to play for love', meaning to play for nothing or to play without betting any money on the game.
Fans want to get as close as they can to the sports they enjoy and innovation in cloud and analytics technology is helping create a better fan experience than ever before. Today, sports fans can access real-time information on the sport of their choice on their smartphones, tablets and other devices.
Analytics can change the relationship between the individual and the fan. Knowing the subtleties, strategies and fine margins between winning and losing helps us appreciate the athletic skill even more and raise our enjoyment of the spectacle even further.
People who have emotional fitness can effectively handle the pressure of competition. Let's take Tennis as an example seeing as Wimbledon is all consuming at the moment. People with emotional fitness can bounce back from missed shots, double faults and lost tie-breakers. They don't sweat the small stuff.
It's Glastonbury weekend, and I spot one of those online quizzes: What Sort of Festival-Goer Are You? The sort who doesn't go to Festivals, I think, as I turn on the TV. It's Wimbledon fortnight too, which, here in Northern Ireland, means the end of the school year, with children, teenagers and exhausted teachers rejoicing or collapsing in a heap.
The All England Club grounds are undergoing vast refurbishments ahead of the 2014 Wimbledon Championships. SW19's members
Andy Murray is the best tennis player in the world, according to his coach Ivan Lendl. The Scot finally ended Britain's 77
David Cameron has fuelled speculation that Wimbledon champion Andy Murray will be recommended for a knighthood. The Prime